FRANKLIN ST. SHOWROOM DESIGNER
DONNI is a collection of everyday essentials, each with endless ways to wear. Soft fabrics and clever construction allow for unlimited versatility and ease: the wearer can drape a cape, style a sarong, or wrap a headscarf with just a few folds. A Donni piece ties together any outfit effortlessly, and is all-ways you.
Founder, Alyssa Wasko, began making scarves in 2009 to cope with the death of her father Donald. Her friends began asking for them, and soon enough her fellow peers were selling the scarves on campuses across the country. The creative outlet grew into a full-fledged business, and she named it DONNI after her father, who always called her his lucky charm. Each piece is adorned with an angel wing to take on the aspirations of its owner.
DONNI is all made in Los Angeles by women who are like family to the brand. In Donald's name, the brand seeks to create scarves with soul: this begins by supporting the women who produce them, and concludes with a donation to a different charity every season.
Look good. Feel good. Do good.